SA Coaching News is South Africa's premier trade periodical dedicated to the coaching industry and profession. As the only magazine of its kind in the country, it serves as a vital resource for professional coaches, student coaches, coach training organizations, HR professionals, psychologists, and leaders utilizing coaching skills. The publication offers open-access, evidence-based content, including research articles, practical experiences, and opinion pieces, primarily authored by Africa-based professionals. SA Coaching News aims to contribute to the continuing professional development of its readers through the process of Evidence-Based Practice. The magazine is proudly independent and written for all, providing valuable insights into various aspects of coaching, including contracting, coaching models, ethics, supervision, leadership development, organizational change, and the role of neuroscience in coaching. It also explores the impact of technology on coaching, such as online/virtual coaching and the use of software as supporting systems. Through its inclusive approach, SA Coaching News fosters a deeper understanding of the coaching profession and its evolving landscape.